Publication Date: January 1, 2007 | ISBN-10: 8189473131 | ISBN-13: 978-8189473136 |
Edition: 1
Edition: 1
For thousands of years the complex symbolic code known as language has allowed humans to share thoughts with one another. Even before written language, humankind communicated orally and pictorially. Communication including state news, sports reports and gossip-helped in holding together people in a unified statehood. As modem technology is radically transforming, the reach, speed and methods by which individuals and organisations communicate are also witnessing tremendous changes.
We use technology every day to inform to be informed. We watch television or listen to radio for entertainment and information. We talk and listen to people across the town or around the world using telephones and cellular phones. Increasingly, we send and receive faxes, use e-mail and use electronic-based systems or commercial network services. We use video-conferencing and chat with people in any comer of the world through internet. These and many other means of communication have opened new avenues for accurate, fast and instant communication among people but humankind's thirst for communication and information is still seemingly unquenchable. Multimedia technology has helped a great lot in the field of communication.
Mass communication is often used loosely to refer to the distribution of entertainment, arts, information and messages by television, radio, newspapers, magazines, movies, recorded music and associated media. In this usage mass communication refers to the activities of the media as a whole and fail to distinguish among specific media, modes of communication, genres of texts, production or reaction situations or any questions of actual communication. Therefore, the present book makes description on media and communication at the outset, and then describes concepts, processes and theories of mass communication. The book also delves on modem systems of communication network.
We use technology every day to inform to be informed. We watch television or listen to radio for entertainment and information. We talk and listen to people across the town or around the world using telephones and cellular phones. Increasingly, we send and receive faxes, use e-mail and use electronic-based systems or commercial network services. We use video-conferencing and chat with people in any comer of the world through internet. These and many other means of communication have opened new avenues for accurate, fast and instant communication among people but humankind's thirst for communication and information is still seemingly unquenchable. Multimedia technology has helped a great lot in the field of communication.
Mass communication is often used loosely to refer to the distribution of entertainment, arts, information and messages by television, radio, newspapers, magazines, movies, recorded music and associated media. In this usage mass communication refers to the activities of the media as a whole and fail to distinguish among specific media, modes of communication, genres of texts, production or reaction situations or any questions of actual communication. Therefore, the present book makes description on media and communication at the outset, and then describes concepts, processes and theories of mass communication. The book also delves on modem systems of communication network.
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